Email marketing
The Drip Story is an email marketing agency that helps brands grow through strategy-led, scroll-stopping emails and ad creatives.
01
Role
I worked on content strategy and designs for a variety of brands across different sectors including cosmetics and skincare, food and beverage, fashion, and wellness.
The focus was on making designs that felt true to each brand while also increasing clicks, opens, and sales.
02
Results
On average, campaigns saw a 20% increase in click-through rates and a 50% lift in open rates within the first few months. Seasonal campaigns, sales and new product drops often outperformed industry benchmarks, with some generating up to 3x higher revenue per email.
